Today, there are an abundance of products and services available to women and men for every inch of our bodies. From at-home treatments to high-end salon services and plastic surgery procedures, it can be confusing and overwhelming to know which is right for you.  It can be helpful and educational to enlist the advice and services of an aesthetician.


An aesthetician is a health and wellness professional trained and licensed in medical-grade skin care treatments and non-invasive procedures designed to improve the overall appearance and condition of the skin. Aestheticians work with clients to improve the complexion, tone, texture, and youthfulness of the facial skin and reverse signs of aging and sun damage. Aestheticians typically work in a clinic, whereas estheticians work in salons and spas.

At Zeeba Clinic in Cleveland, Ohio, Shawn Guyuron is a licensed aesthetician with over 10 years of experience in the field. An aesthetician has a more clinical approach, and Shawn has comprehensive experience in all major areas of aesthetics.  She offers chemical peels, facials, waxing, and dermablading, as well as makeup application and individually customized skin care treatment plans for her clients.


Mannerisms – Bed side manner is very important. Your aesthetician should be friendly and take great interest in you, your skin, and any concerns you might have. It is the aesthetician’s job to make you feel as comfortable as possible and put your mind at ease.

Training – Not only is Education important, but experience is key. Never hesitate to ask your aesthetician where they were trained, and how long they’ve been licensed. Ultimately, you want someone who is well-trained, and has experience.  Word of mouth is a good way to find an experienced aesthetician.

Clean and neat – These are two of the most important things when considering an aesthetician. They should look and act in a professional manner. Also, the office/spa and treatment rooms should reflect the same high degree of professionalism and be impeccably clean.

Personal – Your aesthetician should always ask you about your current and past skin care routines, as well as any concerns you may have. They will tell you about all the products and procedures that can benefit and help your skin. They will also answer any questions you have. Your aesthetician should counsel you on your skin care routine and provide recommendations for improvement if need be.

Always be wary of those “pushing” products.  A good aesthetician will simply make the recommendation and allow you to decide. A really good aesthetician will provide you with some other possible products that might work for you that they do not sell.


Never hesitate to ask your aesthetician where they were educated, are they licensed, and how long they’ve been actively working as an aesthetician. Ultimately, you want someone who is well-trained, and has experience.

The following questions could be helpful as well:

  • What is my skin type?
  • What products or treatments do you recommend and why?
  • How long will the treatment last?
  • How long until I start seeing results?
  • Are there any side effects to any of the products?
  • Can you tell me about sun protection and how to apply it?

Shawn has comprehensive experience in all major areas of aesthetics.  You will receive expert advice and professional services that are unique to your skin care needs. Call (440) 461-7999 and make your first appointment with her today.